I was born and raised in Erba, in the province of Como — the heart of Italy's technical textile and specialty chemicals district. Many of the companies I have represented in Asia over the past twenty years come from within a one-hour drive of where I grew up.
Between 1991 and 1997 I studied chemistry at the Como branch of the Università degli Studi di Milano, with a specialisation in metal-organic chemistry. From 1999 to 2003 I worked in technical sales at Atofina Italia (today Arkema), the French specialty chemicals group — selling industrial raw materials to Italian manufacturers and learning, day by day, how chemistry translates into commerce at specification level.
In March 2003 I joined the Italian specialty chemicals group 3V Sigma — initially in their international office in Lugano, Switzerland, before being deployed to Southeast Asia as Commercial Manager covering eight product lines across the region. For nearly four years I learned what it actually means to do commercial work in Asia: managing distributor networks under real commercial pressure, navigating cultural and operational realities that no head office in Europe can fully understand from a distance, and reporting back to Italy from the field.
In 2006 I made the decision to stay. I relocated permanently to Bangkok and founded the operational base from which all subsequent mandates have been managed. MC Square Ltd. was incorporated in Hong Kong in 2010 as the structural vehicle for the international advisory and industrial trading work I had been building.
Over twenty years, every commercial structure I worked under was, in different ways, an attempt at the same thing: bringing senior, accountable, on-the-ground European judgment to the Asian operations of European companies. The Fractional Asia Director is the mature, formalised consolidation of that work.
Today, that accumulated experience is consolidated into a single, integrated, retainer-based senior role: the Fractional Asia Director. Not a new service. The mature form of work I have been doing, in pieces, for two decades — now offered as one continuous engagement to European industrial companies that have decided Asia is strategic.
