A six-year agency mandate in Thailand that consolidated one major Thai customer for the full duration of the engagement, supported by ongoing business development activity across multiple end-customer sectors — tanning and leather, plasticizers, lubricants and metal-working — leveraging long-established connections in the Thai chemical industry.
The work generated additional spot business across several sectors throughout the engagement and built broad market awareness of the client's chlorinated paraffin range within the Thai industrial base.
The engagement concluded in 2013 against a background of intensifying competitive pressure from Chinese producers in the chlorinated paraffins segment and parallel commercial reorganization on the client side.
