The five-year engagement moved through three distinct commercial structures, each suited to the stage of the market-entry process.
The first year was a fixed-fee market entry study for Thailand: competitive landscape mapping, identification of local manufacturers and potential distributors, retail price benchmarking, and a market size estimate. The second year, also on a fixed fee, moved into Business Development — presenting the product range to qualified Thai distributors and accompanying the owner of the client company on commercial visits to Thailand.
From 2015 onward the relationship moved to an agent contract on commission, with the territory expanded to cover both Thailand and Singapore. In the same year, MC Square joined the client at Salone del Mobile in Milan, hosting Thai and Singaporean prospects and buyers visiting the exhibition — a two-way market development model bringing qualified Asian buyers directly to the client's home market.
The agreement reached the end of its five-year cycle in 2017 and was concluded by mutual choice.
